Job Description:

• Marketing Activation & Local Execution

  • Support the local rollout and execution of centrally created marketing strategies, campaigns, and assets.

  • Execute brand marketing activities across online, offline, and experiential channels, including website, webshop, social media, retail, and events.

  • Adapt global campaigns to ensure local relevance, while maintaining brand consistency.

  • Support internal presentations and rollouts of campaigns, novelties, promotions, and price lists to local stakeholders.

   

  Digital Marketing Activation

  • Support management of local social media channels, website content, and email campaigns.

  • Assist with webshop and e-commerce activations, including coordination of digital assets for trade partners.

  • Work with media agencies on local media planning and execution.

  • Track and report on digital performance metrics to support optimization.

   

  Public Relations & Influencer Support

  • Support local PR activities, including drafting press releases, media materials, and corporate announcements.

  • Assist in building and maintaining relationships with media, influencers, KOLs, and industry partners.

  • Coordinate logistics and execution of press events, product launches, and media activations.

  • Support reputation and issue management in alignment with cluster and headquarters teams.

   

  Local Brand Activations, Sponsorships & Partnerships

  • Support the execution of local brand activations, sponsorships, and partnerships in line with brand guidelines.

  • Ensure local initiatives reflect the premium brand positioning.

  • Monitor local market trends and competitor activities to identify activation opportunities.

   

  CRM & Customer Engagement Support

  • Support the execution of CRM campaigns for customer acquisition, engagement, and retention.

  • Assist in implementing localized customer journeys, loyalty initiatives, and personalized communications.

  • Use customer insights and data to support improvements in local customer experience.

   

  Localization, Translation & Adaptation

  • Support translation, proofreading, and local adaptation of brochures, POS materials, user manuals, website content, and campaign assets.

  • Ensure materials are accurate, culturally appropriate, and brand-compliant.

   

  Brand Management

  • Ensure brand consistency across all marketing channels and materials.

  • Assist in developing local creative assets that follow global guidelines and reflect the brand’s premium image.

  • Monitor market trends and competitor activities to inform brand positioning.

   

  Cross-functional Collaboration & SPOC Role

  • Act as local Marketing SPOC for Sales, Product, Customer Service, Retail, and other departments.

  • Ensure timely information flow to retail partners and internal teams regarding campaigns and activations.

  • Collaborate closely with regional / cluster marketing teams and headquarters to align execution with global priorities.

•  

Job Requirements:

• • University graduate, preferably in Marketing, Communications, Business Administration, or related disciplines

  • Minimum 5 years of experience in marketing, brand activation, digital marketing, or communications

  • Candidates with experience in luxury retail or premium consumer brands are highly preferred

  • Strong planning, execution, presentation, and project‑management capabilities

  • Solid understanding of brand management, digital marketing, CRM, PR, and influencer/KOL engagement

  • Strong analytical skills with the ability to track and report performance metrics

  • Excellent communication and interpersonal skills, with the ability to collaborate across functions and act as the Marketing SPOC

  • Detail‑oriented, creative, and able to adapt global assets to fit local needs while maintaining brand consistency

  • Proficient in Microsoft Office applications; familiarity with social media platforms, CMS tools, and basic data handling

  • Passionate, proactive, energetic, and hands‑on, with the ability to manage multiple priorities in a fast‑paced environment