We are seeking a Regional Media Manager to oversee all media activities within the Cluster by managing and implementing and localizing the global strategies across the Asia Cluster (Japan, Korea, Hong Kong, Singapore, Malaysia, Thailand, UAE, and India). In this role, you will work closely with the global Brand & Marketing (BAM) team, central media management and local/global marketing & sales departments, with the goal of enhancing brand equity, brand awareness, and brand desirability, while supporting both direct and indirect sales efforts.
Job Description:
Responsible for media activities within the Cluster by managing and implementing global brand and media strategies, covering all channels (off-/online, social and biddable campaigns)
Manage the cluster media partner on the creation of annual regional media plan and budget planning based on business goals and brand KPI’s. Establish and maintain partnership with agencies, publishers, tech partners and data providers to execute marketing campaigns.
Collaborate closely with central BAM & MXA, central media management and sales teams to deliver fully integrated and effective media plans.
Drive media innovation by identifying testing opportunities, oversee the execution and scale up successful pilots.
Job Requirements:
University degree or equivalent in BA, preferably Marketing or equivalent
5+ years business experience as manager of Brand, (Head of) Media or equivalent, preferably of a leading Premium brand, candidates who are from media agency background will be also considered
Broad and up-to-date knowledge in the respective areas of responsibility
Strong relationship, leadership and networking skills
Driving results based on a consumer centric thinking, performance / result oriented
High business acumen & commercial mindset
Strong strategic thinker with strategic agility and analytical skills
Ability to manage and collaborate with multiple stakeholder outside of reporting lines – strong communication skills in local language and in English
Strong mobility/international experience and willingness to travel across the Asia region and internationally (HQ) as required.
We offer competitive remuneration and comprehensive trainings. Interested parties please send your detailed resume listing your contact number with current and expected salaries to us, by clicking "APPLY NOW".
Applicants not contacted within six weeks should consider their applications unsuccessful. Information provided by applicants will be treated in strict confidence and will be used for recruitment purpose only.
Marketing & Public Relations>Management
Marketing & Public Relations>Marketing - Brand / Product Management
Marketing & Public Relations>Marketing - Communications
Marketing & Public Relations>Others
HK$ -
Full Time
Miele is the world's leading manufacturer of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floor care products. Our product portfolio also includes dishwashers, washing machines and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical and laboratory applications (Miele Professional). Founded in 1899, the company has eight production plants in Germany, one each in Austria, the Czech Republic, China, Romania and Poland as well as two production plants belonging to its Italian medical technology subsidiary Steelco. Sales in the 2020 business year amounted to around € 4.5 bn (thereof 29.5% in Germany). Miele is represented with our own sales subsidiaries and via importers in almost 100 countries/regions. Throughout the world, the family-run enterprise, now in its fourth generation, employs a workforce of around 20,900, of which approx. 11,050 employees work in Germany. The company has its headquarters in Gütersloh in Westphalia.
Founded in 1997, Miele Hong Kong has inherited the same renowned dedication to provide home care solutions synonymous with quality, performance and unique design in the city. As an employer we also carry the same principle as we do in our products and service, “Immer Besser”, “Forever Better” , to continuously improve our working environment. Combining a clear purpose and a common set of behaviors and a friendly collaborative atmosphere, we dedicated to make Miele a great place to work for our employees.
To find out more about us, you are welcome to visit our website at www.miele.hk or our facebook page
"https://www.facebook.com/Miele.HongKong"
