Responsibilities

• Support the development and execution of integrated 360° marketing campaigns for product launches and seasonal collections

• Plan, produce and execute creation for social platforms (including but not limited to meta platforms) and retail pop ups

• Act as an in-house content editor: shoot lifestyle/product photos and short videos/reels that reflect the brand's aesthetic and campaign needs

• Edit photos and videos for social use using industry-standard tools (cropping, colour correction, simple transitions, subtitles, music syncing, basic retouching, text/logo overlays)

• Write clear, engaging English copy for IG posts, stories and basic campaign messages in line with the brand voice

• Produce marketing materials and collaterals — from printed and digital assets to media ads — ensuring brand consistency across campaigns and events

• Help plan and execute consumer-facing events and retail pop-ups, working closely with the Buying and Retail teams to align marketing objectives with on-site experiences

• Support the development of monthly social content calendars, including concepting ideas, mood boarding references and preparing posting assets

• Organise and maintain the digital asset library (photos, videos, artwork files) for easy retrieval by the team

• Assist with ad-hoc creative needs for marketing campaigns, lookbooks, newsletters or e-commerce as required

• Collaborate with photographers, KOLs/influencers and manage basic briefing/shoot coordination

• Prepare and organize product materials for e-shop upload, ensuring all product details, visuals, and pricing are accurate and consistent before publication

Requirements

• DSE / Form 5 or above

• 2–4 years of experience in brand marketing, social media content creation, digital marketing or a similar role (fashion/lifestyle/creative industries preferred)

• Strong portfolio showing lifestyle photography, Reels/short-form video and social media content (please include IG handle or portfolio link in your application)

• Hands-on experience shooting content with smartphone and/or camera, with a good eye for composition, styling and lighting

• Proficient in photo and video editing tools (e.g. Cap Cut, Adobe Premiere, Photoshop or similar) for social media formats

• Excellent English writing skills for concise, engaging IG captions; Chinese a plus but not mandatory

• Creative, organized and detail-oriented

• Familiarity with Instagram best practices and trends (Reels formats, music trends, hooks, thumbnails, etc.)

• Genuine passion for fashion and visual storytelling; previous experience with fashion brands, stylists or content creators is a strong advantage

• Able to work under pressure

• Flexible, efficient, open-minded

• Effective team building skill

• Self-motivated, collaborative

Interested parties, please send your resume with expected salary to [email protected]. You can also click on the website www.easyjobhk.com for more details about the company