Job Summary:

We are seeking a passionate Digital Content Manager to join our dynamic marketing team for our leading infant formula brand. You will play a key role in developing and executing social content strategies on The Red (Xiaohongshu) and Douyin to drive brand awareness, engagement, and conversion. The role will bridge creative storytelling, data insight, and e-commerce conversion.

• Develop and implement the content strategy and calendar for The Red and Douyin with a strong focus on cross-border markets.

• Collaborate with KOLs, and agencies to produce content that aligns with brand tone and local regulations.

• Plan and coordinate media buying and advertising campaigns across platforms to maximize reach and engagement

• Lead performance tracking and optimization, analyzing engagement, CTR, and conversion data to refine future content.

• Work closely with e-commerce teams to ensure seamless user journeys from social to conversion.

• Conduct thorough industry and competitor analyses to identify trends, opportunities, and challenges in target market.

Requirement:

• Bachelor’s degree in Marketing, Communications, new Media or related field.

• 5+ years’ experience in social content creation or digital marketing within FMCG, baby care, or mom-related categories. Candidates with less experience will be consider for executive .

• Proven track record in the Red and Douyin content performance marketing, ideally for brands targeting mothers.

• Strong understanding of China’s social media ecosystem, influencer marketing, and conversion metrics.

• Strong writing and visual storytelling skills in Mandarin (native-level).

• Experience collaborating with creative production and agency partners.

• Data-driven mindset, comfortable working with metrics such as engagement, reach, conversion rate, and cost per action

Preferred Attributes:

• Familiarity with infant nutrition and sensitivity to related advertising compliance.

• Experience integrating social content with e-commerce platforms (Tmall, JD, Douyin Mall, or WeChat Mini Programs).

• Creative thinker with a passion for mom community insights and digital storytelling.

Interested parties, please send FULL CV to [email protected] or contact us at 25200876.