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莎莎擬借電商及抖音谷銷售 稱內地客多一日遊、不過夜
23 Nov 2023

 

莎莎國際（178）首席財務總監何榮輝接受彭博訪問時表示，公司尋求通過電商和抖音等社交網絡渠道來促進銷售，目前內地市場佔線上和實體店銷售總額的12%。

 

加大進軍東南亞力度

 

何榮輝表示，遊客逐步回到香港，但並不如內地解除疫情防控措施時預計般激增；現時愈來愈多的內地遊客選擇一日遊，而不是過夜，並且更喜歡購買小眾品牌，而不是大牌。

除了擴大內地業務之外，莎莎還在加大進軍東南亞市場的力度。何榮輝指出，該公司計劃明年3月前在新加坡開設3家新店。

 

資料來源：星島日報

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