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新冠肺炎疫情推動網購生意 研究:消費模式已無法逆轉
18 Dec 2020

 

 

新冠肺炎疫情反覆,令不少人待在家中的時間大大延長,網購業務迎刃而生,這些平台全年更錄得以倍數計增長。有專家指出,疫情令大部份人的消費模式改變,甚至達到無法逆轉的地步,零售業須要重新審視現有的銷售方式。

 

大型跨國業務咨詢機構麥肯錫(McKinsey & Company9月進行調研。

 

根據外國媒體報導,大型跨國業務咨詢機構麥肯錫(McKinsey & Company9月進行一項調查,發現中國、德國、美國、英國的消費者中,有37%表示今年網購金額超出去年消費額;而只有5%的消費者表示會願意多在實體店進行消費。

 

本港購物平台HKTVmall今年營業額倍增。

 

麥肯錫表示,疫情令消費者轉向知名的網上平台購物。如果疫情持續,這個消費模式將會維持下去。事實上,許多網購平台在今年錄得高增長。本港購物平台HKTVmall今年營業額倍增至13.4億元,毛利率更由3.6%增至24.8%;而時裝購物平台Zalora在今年雙十一的營業額更超過去年一倍。

 

 

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